“However, restaurant delivery is different,” Frazelle said. “Delivery orders represent incremental business on top of the restaurant’s existing dine-in operation. Second, a large volume of delivery orders might place a strain on restaurant operations. Frazelle said that delivery platforms are widely seen as a necessity for many restaurants, despite the lower profit margin on a delivery order. A restaurant not on a delivery platform risks losing an order to its competitors that are, and that loss could be of a repeat customer.