For the first time, the guest judges had the discretion to decide the amount of prize money awarded to each startup team. In the student competition, digital platform FoodiFy won the top prize of $10,000. “Winning this competition will allow us to build out the restaurant outreach team we’ve needed for so long,” Holla said. “Winning the Big Idea Competition as an alum of this great school means a lot to me,” Tett said. “The Big Idea Competition is a cornerstone event that ignites the creative minds of students, alumni and researchers,” said Carol Marcus-Rehtmeyer, executive director of IIE.