With a goal to differentiate itself from other universities, The University of Texas at Dallas this month launched a new marketing campaign with the tagline: The Future Demands Different. UTD commercials will be shown on television newscasts and on streaming platforms beginning in November, and during Dallas Mavericks broadcasts beginning in January. The new spot features current UTD students, whose comments about their university serve as the narration. “Our students define our university and ultimately set us apart,” said Benson, the Eugene McDermott Distinguished University Chair of Leadership. 109 among national universities, the third-highest ranking among Texas public universities.