“I have always loved everything about entrepreneurship and business,” Wetter said. Wetter named his blog with the hope that users could avoid a Black Swan event by following his news updates. “Negative content meant more clicks and more revenue, but I wanted Black Swan Street to be totally unbiased and straight-to-the-point in its presentation of the news. “The JSOM graduate school professors are brilliant people, and it’s inspiring to be in their classes,” he said. Black Swan Street wasn’t Wetter’s first business venture.