We were looking to see if VR was distorting the market or helping the market through its informative role. “With VR, sellers cannot exaggerate positive features or downplay the flaws of a property to attract buyers,” the study authors wrote. The researchers concluded that real estate platforms could see financial benefits from including more homes with VR tours. Senior author of the study is Dr. Yong Tan, chair of information systems and operations management at the University of Washington. Dr. Zhenbin Yan, assistant professor of information systems at Tongji University in Shanghai, is corresponding author.