In my book, The Amare Wave, I show how companies like Trader Joe’s, REI, and USAA thrive because they treat money as fuel for a higher purpose. Doorway to action: 5 steps to building a better relationship with moneyRun the “money fuel test.”Before a major decision, ask yourself, “Does this use of money fuel a higher purpose or just inflate numbers?” If it’s only the latter, rethink it. Before a major decision, ask yourself, “Does this use of money fuel a higher purpose or just inflate numbers?” If it’s only the latter, rethink it. Write down one clear sentence about how you want to relate to revenue such as, “Profits fuel purpose.” Post it where you’ll see it every day. Write down one clear sentence about how you want to relate to revenue such as, “Profits fuel purpose.” Post it where you’ll see it every day.