Months after buying Joann’s intellectual property, Michaels is bringing back a version of the crafts retailer, including beloved items like Big Twist yarn. The selection will also include the Big Twist yarn collection—hitting shelves at the end of October—which was a favorite among Joann’s loyal customers and part of Michaels’ purchase of Joann’s intellectual property (IP). [Photo: Michaels] By reviving the fabric and craft store’s brand name, Michaels is hoping to make it the destination for crafters. In particular, some Joann loyalists are debating whether the moves can be seen as Michaels attempting to steal former Joann customers, with one writing in this Reddit thread: “I don’t hate Michaels. ).” The Party Shop at Michaels, which follows Party City’s collapse in late 2024, features an expanded selection of party supplies, including balloon bars and in-store parties for kids.