Live Nation CEO believes concerts are “underpriced”The Live Nation CEO, Michael Rapino, has claimed that tickets for concerts are “underpriced” compared to other forms of entertainment. Rapino made the remarks during CNBC and Boardroom’s Game Plan conference, stating there is scope to charge more for concert tickets despite the rising costs of living, which are hurting the pockets of the average live music fan. In sports, I joke it’s like a badge of honour to spend 70 grand for a Knicks courtside (seat). So when you read about ticket prices going up, the average concert price is still $72. Additionally, one in five Gen Z participants admitted to spending beyond their means to attend concerts in the past two years.