The shirt you are wearing used 4,000 litres of water to make, and those jeans you just bought: 7,600 litres. Each step of the production cycle, from material extraction to waste disposal, poses a threat to our planet. We should rent or buy second-hand where possible and favour higher-quality items that protect our planet instead of exploiting it. Positively, the second-hand market has grown significantly in the past few years. Our individual behaviours can have significant impacts on the product market, and businesses are starting to recognise this.