TikTok is quietly testing a new shopping feature that uses AI to identify items in videos and recommend similar products through its in-app store. The tool highlights TikTok’s push to blend entertainment and e-commerce more seamlessly, creating new ways for users to shop while browsing content. When a user pauses a video, TikTok’s AI scans visible objects such as clothing, accessories, or home décor and suggests comparable items available for purchase. For example, if someone in a clip is wearing a floral dress, the system may recommend similar designs from TikTok Shop. The feature isn’t widely available yet, and TikTok has not provided a timeline for broader release.