None
EN
Chinese companies win with World Cup pitches
[]
China Daily > HomePage
Chinese companies will spend $835 million to advertise during soccer's showcase event, more than twice what US companies are spending, according to a report on yicaiglobal.com.
In 2014, only one Chinese company, solar panel maker Yingli Solar, was a sponsor for the World Cup in Brazil.
About 100,000 Chinese fans overall are expected to attend, counting tickets allotted to companies as FIFA partners, World Cup sponsors and regional supporters.
In 2002, when China played in the World Cup in neighboring Japan and South Korea, only around 50,000 Chinese fans attended.
"It almost feels like the only Chinese people not appearing at the World Cup are the Chinese national football team!"
['sponsorship'
'win'
'technology'
'fifa'
'sponsors'
'chinese'
'cup'
'world'
'fans'
'pitches'
'companies'
'china']