Targeting Chinese men in particular, the department launched a public service campaign earlier this month encouraging them to quit the habit. "We hope this campaign motivates Chinese men to quit smoking - it is the most important thing they can do to improve their health." 1 cause of death among Chinese in New York City and lung cancer is the No. Chin's non-profit, charitable, educational and scientific organization has proposed a North American Chinatown Smoke Free Day in September over the past two years to help Chinese men quit smoking. Chinese men continue to use tobacco at higher rates than other groups and have experienced a significant increase in lung cancer deaths.