At a rally in Tampa, Florida, on July 31, US President Donald Trump defended his trade policies, saying, "China and others have targeted our farmers. But more and more farmers and their lobbyists believe that Trump's tariff tactics hurt, and it is more than they "can take". In response, China retaliated in June with 25 percent tariffs on American goods, including soybeans. Farmers for Free Trade, a non-profit dedicated to supporting and expanding export opportunities for American farms and ranches, announced a multimillion-dollar campaign, "Tariffs Hurt the Heartland", to highlight how tariffs are affecting rural America. The stories and statements can go on and on about US farmers opposing trade wars and saying anything but "we can take it".