The farmers group, chaired by former Republican senator Richard Lugar and Democrat senator Max Baucus, will run the advertisements, a mix of radio, television, and print advertising, initially in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska, Ohio, South Dakota and Wisconsin. This is part of an overall $2.5 million 'Tariffs Hurt the Heartland' campaign that will last until the end of October," Matt McAlvanah, a former official for the Office of the US Trade Representative and now a spokesman for Farmers for Free Trade, told China Daily. American farmers, ranchers and consumers benefit greatly from free trade; the food and other agricultural products the US exports support at least 1,000,000 US jobs, the group said on its website. Our farm and many others like ours will be the first casualties of a trade war." The latest tariffs on $16 billion of Chinese goods followed the first round of additional tariffs on $34 billion of Chinese goods, which took effect on July 6.