"We call it the taproom phenomenon," said Robert Pease, president of the Brewers Association (BA), America's craft beer voice since 1978 when BA had 42 members. Some 6,800 craft breweries dot the American landscape in Denver, and a majority feature the newest American cultural attraction - the taproom. Thanks to such innovative approaches, craft beer has climbed to a $25 billion industry and taken a 23 percent chunk out of the traditional American light pilsner market share. Pease says American craft beer entrepreneurs "got their start in this country by imitating the old European beer styles and culture, especially the United Kingdom, Belgium and Germany." The industry has attracted many 30-something American entrepreneurs, Pease noted, and Wibby's again follows suit.