Chinese electronics giant TCL is gearing up to become one of the top three-selling TV brands in the US within the decade. With improved picture quality and a sleek new cosmetic design, the 6-Series is a TV that "really shows off the performance that we are capable of", said Chris Larson, senior vice-president of TCL North America. As the US homes' viewing habits move from video delivery boxes to streaming directly from a TV, TCL partnered with Roku four years ago to develop the first Roku TVs for North America. All TCL TVs feature Roku's smart TV platform, which offers more than 5,000 streaming channels, providing access to over 500,000 movies and TV episodes. "Our TCL Roku TVs are amazingly popular among consumers," he said, adding that based on TCL's 2017 performance, Larson said their goal of achieving a top three TV brand position in the US market within this decade is well on track.