The creative agency The Tenth Man has revealed it was behind the “Fenian Hotline” activation that took over Belfast last week, generating more than 15,000 calls in four days and sparking widespread discussion across social media and national media outlets. Positioned as an act of deliberate cultural provocation, the “Fenian Hotline” invited members of the public to “report Fenian activity” by phone. The reveal marks the latest chapter in an ongoing creative collaboration between Kneecap and The Tenth Man, a partnership which has blurred the boundaries between advertising, satire, political commentary and contemporary culture. Ken Robertson, CEO of The Tenth Man, said the activation was designed to provoke immediate and unfiltered public reaction. “The Fenian Hotline was designed to do one thing: make noise,” he said.