Havas Dublin has rolled out a new campaign to promote the recently launched CrimeWorld.ie website which is published by Mediahuis Ireland and which replaces the old SundayWorld.com website. “Crime World was born out of a clear strategic decision to protect and future-proof serious crime journalism,” said Lee Martin, head of marketing, Mediahuis Ireland. ‘Get Into Crime’ sets the tone for our ambition, and working with Havas allowed us to launch Crime World with confidence, clarity, and a genuinely premium feel,” he added. Across the campaign, the invitation to “Get Into Crime” is set in a typeface inspired by CCTV, which was developed by Mark Porter Associates as part of their bold new visual identity for Crime World. Creative team Zoë and Kieran hit the bullseye with an invitation to ‘get into crime’.