Avonmore Plans to Shake Up Protein Drinks Market with New goosebump CampaignCreative agency goosebump has launched a new campaign for Avonmore Protein Milk called “For Every Move” to position the product as an everyday essential and not just a post work-out drink. The campaign challenges the protein category’s traditional focus on gym culture and elite performance, instead reframing protein as something that supports movement in all its forms- from commuting and working to play and daily routines. The VOD-led campaign follows three everyday movers- including Joao, Doireann and Kilkenny hurler Martin Keoghan- across a day that includes work, travel, training and spontaneous moments of activity. “With this more inclusive position, our campaign sets out to redefine Avonmore Protein Milk’s relevance through meaningful everyday moments,” said Nikki Wallace, marketing manager at Avonmore. Avonmore Protein Milk isn’t just for a gym session — it’s for all the moments in between.”Boyle added that the ambition was for Avonmore Protein Milk to “own movement on a visual, auditory and sensual level”, crediting the close collaboration and trust of the Avonmore team in bringing the platform to life.