Additional roadside and digital gallery placements keep the release-date message in circulation beyond retail footfall, so it is not limited to the weekend shopping window. 87% of Irish consumers say they are likely to eat healthier in 2026, and 84% say they are likely to exercise more. The peak sits with 25 to 34 year olds, where 93% are likely to eat healthier and 89% are likely to exercise more. Meanwhile, 66% are likely to go to the cinema more, and 63% are likely to go to more live music and concerts. To explore how OOH can support your brand in reaching a transforming audience, contact info@pmlgroup.ie.