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Calidad Pascual revamps business model led by new CEO
['Simon Harvey']
Just Drinks
Bezoya water brand owned by Spanish group Pascual: Credit: Bob Noah/ShutterstockCalidad Pascual is restructuring its operations, with César Vargas promoted to CEO to lead the “transformation” of the Spanish food and drinks business.
The Madrid-headquartered family-owned company is moving from a centralised model to one where each of its business units will operate independently – a project dubbed Aura.
Calidad Pascual added the new model will “adopt a business ecosystem structure, designed to respond forcefully to a radically more demanding global market”.
President Tomás Pascual will “oversee governance, strategic supervision, and aligning the ownership mandate with management”, according to the statement.
Its international business generated more than €60m in revenue, accounting for 7% of total group revenue and 9% of growth.