First up, Amazon is making good on its decision to build an adapter for the Prebid wrapper. AppNexus, which it acquired, developed the Prebid code in-house before making it open source. Finally, Prebid is taking the reins of the code for a standard sell-side AI agent for ad tech. The code behind the seller agent, proposed as part of AdCP, will be open source and handled by Prebid. The addition of a new codebase for Prebid is a logical expansion, which speaks to the group’s growing influence in the ad tech community – and harkens back to the backroom drama that made Prebid a standalone organization in the first place.