Additionally, 37% of Chinese businesses see sustainability as ‘essential’ for streamlining trade with the European Union. FedEx said the trend highlights growing awareness and action on sustainability among businesses and consumers in APAC region. The findings come as FedEx’s 2025 ‘Asia-Europe Trade Report’ finds that 85% of APAC SMEs surveyed are planning enter or expand into Europe within the next 12-24 months. Almost four in ten APAC consumers are willing to pay premium prices for sustainable packaging, according to the survey. “To unlock the full potential of cross-border trade, sustainability is a critical factor.