Nio Group‘s family-oriented sub-brand Onvo launched a Spring Festival promotional campaign on Friday offering test drive incentives and New Year gift packages as the company seeks to boost demand for its three-row SUV model. During the promotional period, Onvo has partnered with brands including Arawana, KFC, Freshippo, and Tmall Supermarket. Limited Edition LaunchThe promotion follows last week’s launch of special edition variants for the L90 large SUV celebrating the upcoming Chinese Year of the Horse. Onvo named the new L90 variants the “Ma Dao Cheng Gong” (马到成功) edition, a Chinese phrase signifying blessings for success and smooth progress. Delivery DeclineThe promotional push comes as Onvo faces weakening demand for its L90 SUV.