But for some young men who participate in an online community called “looksmaxxing,” those self-critiques can become excessive. We’ve known this for years from the way our society treats women, and now young men are being hit by the phenomenon. Green says the hypersexualization that women have felt for decades has been hitting guys acutely in recent years, with social media messages that push the physical ideals of being tall and muscular. “They’re all doing weight training.”They’re not doing this for their health, but to impress other even more obsessed people online. Halpin says the looksmaxxing community can cause harm in several ways, firstly by creating body image issues in men and boys.