Car air fresheners have become super popular all around the world. Did you know that tree-shaped car air fresheners got their started in Upstate New York? Origins in WatertownThe story begins in Watertown, New York, where the Car Freshner Corporation, the company behind the "Little Trees" brand, was founded. The distinctive tree-shaped air fresheners captured the attention of international customers, becoming a global symbol of freshness and quality. Get our free mobile appCurious Scents and Impressive ChoicesStepping into a car these days, you may be greeted with a variety of scents coming from Little Trees air fresheners.