The NFL has named mega-popular creator Dhar Mann as the league’s “Chief Kindness Officer,” as well as “Creator of the Week” leading up to Super Bowl 2026. Mann posted a promotional TikTok for his new role with the NFL, spoofing Super Bowl moments and turning them into acts of kindness. “Instead of a halftime show, we’re gonna do a hug time show,” Mann says in the video after receiving his “Chief Kindness Officer” badge at the NFL headquarters. 3 Dhar Mann at YouTube BrandCast 2025 held at David Geffen Hall, Lincoln Center on May 14, 2025 in New York. Mann’s first initiative at Super Bowl 2026 will be a “Be Kind to Your Rival” social campaign, encouraging fans to say nice things about opposing teams and fanbases.