Meridianbet secures strategic sports branding deal through 2030Golden Matrix Group’s sports betting and gaming subsidiary, Meridianbet, has extended its title sponsorship of BC Crvena Zvezda through to 2030, reinforcing its commitment to long-term brand positioning across European markets. The new agreement builds on a relationship first formalised in January 2023, under which Meridianbet became the Serbian basketball club’s title sponsor and official betting partner. The club will continue to compete under the name “Crvena Zvezda Meridianbet” in the EuroLeague, ABA League and domestic competitions, with branding displayed on official kits and across Belgrade Arena during home matches. Crvena Zvezda’s participation in the EuroLeague ensures consistent exposure to a pan-European audience. The multi-year extension is described as involving increased financial backing and enhanced brand activation, although specific figures have not been disclosed.