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Fronteras: ‘Live from America’ examines the 70-year evolution of Spanish-language TV in the U.S.
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Texas Public Radio
From Univision to Telemundo and Galavision, Spanish-language media has become commonplace in televisions across the United States.
The nation’s largest Spanish-language TV service provider, Univision, recently celebrated its 70th anniversary last year.
Mexican media executive Raoul Cortez founded KCOR-AM radio in San Antonio in 1946 and later expanded his broadcast empire to launch KCOR-TV in 1995.
The book Live from America : How Latino TV Conquered the U.S. details the powerful figures who worked behind the scenes to make Spanish-language media successful.
Author Javier Marín said the role of Spanish media in a political campaign was first documented in the election of San Antonio Congressman Henry B. Gonzalez.