None
EN
HOKA is betting its future on premium running shoes, not volume
['Matt Kollat', 'Section Editor', 'Social Links Navigation']
Latest from T3
The comments arrive just as HOKA’s road running shoe range enters a busy period, with the Cielo X1 3.0 landing as the brand’s latest top-tier racing shoe.
Road running moves upmarketOne of the more revealing data points shared on the call was HOKA’s performance in the US road-running market.
Trail remains a core strengthWhile road shoes tend to grab the headlines, Deckers was clear that trail running shoes remain a major focus.
Road running is being pushed further into premium territory, trail remains a cornerstone, and lifestyle is increasingly treated as a legitimate growth category rather than a bolt-on.
[via Deckers Brands]