SubscribeWe are calling on government, industry, health experts and NGOs to work more closely together to build momentum for change. Government has a critical role in incentivising and enabling the food industry to innovate and provide healthier choices. For example, the government’s new Healthy Food Standard, which requires large food businesses to report on sales of healthier products, is already boosting transparency and informing future health policy. Policy should be co‑designed, bringing together government, industry, health experts, and NGOs from the outset – not after proposals are already drafted. While 90 per cent of nutritionists feel the government is not doing enough, almost as many believe the food industry must take greater responsibility.