However, advertisers must also follow suit by reviewing the updated policy to ensure their ads comply with the new rules,” advised marketing expert Seth Price of blusharkdigital.com. This short piece explains why Google updated its policy and what advertisers should do:Google’s New Update to Its PolicyRecently, Google Merchant Center split its shopping ads and free listing malicious or unwanted software policy into three distinct policies. When you violate this policy, Google will first warn you. Unwanted SoftwareThe updated policy prohibits ads, listings, and sites that breach the company’s unwanted software culture. If you violate this policy, Google will warn you before taking any drastic action.