‌The Amazon-backed film, Melania, debuted at the Kennedy Center last night before rolling out to cinemas globally, but initial indicators suggest it has already failed to draw viewers. View 2 Images Melania Trump stock exchange (Image: Getty Images)‌The documentary has also been withdrawn from South African cinemas, with distributor Filmfinity pulling it from leading chains due to worries about its reception. The film hasn't just struggled with ticket buyers, but has reportedly faced disapproval from those involved in its creation, reports the Express. Another member of the production team confessed they were secretly rooting for the documentary's commercial failure. ‌Melania Trump stands firmly behind movieIn spite of the criticism, Melania Trump has stood firmly behind the production.