Premier Foods is expanding its Angel Delight Bubble Jelly range with a new blueberry flavour, doubling down on bubble tea-inspired innovation as branded players look to inject growth into the UK’s ambient desserts category. The extension follows the launch of Angel Delight Bubble Jelly in September last year, which Premier Foods said became the largest new product launch in ambient desserts in 2025, highlighting strong consumer appetite for novelty formats in a traditionally low-growth aisle. The new variant combines blueberry-flavoured jelly with raspberry popping boba, mirroring flavour and texture cues popularised by bubble tea and Asian-inspired desserts. Unlike chilled desserts, Angel Delight Bubble Jelly is shelf-stable and requires no refrigeration, offering attractive margins and reduced waste for retailers while fitting into convenience-led consumption occasions such as packed lunches and impulse treats. The Bubble Jelly range now comprises four flavours, including strawberry, mango, lemonade and blueberry, and is positioned to drive repeat purchase in the ambient jelly category, which has struggled in recent years to attract incremental spend.