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To get consumers to engage on sustainability, focus on health
['Tove Malmqvist', 'Jw Marriott Desert Ridge', 'Phoenix', 'Moscone West', 'San Francisco', 'Heather Clancy', 'Elsa Wenzel', 'Zhang Qifeng', 'Alison Taylor']
Trellis
If health is the new wealth, data show that could be the best way for brands to engage more with consumers.
According to Trellis data partner GlobeScan’s recent research on healthy and sustainable living, health is now the strongest driver of sustainable behavior change.
When sustainability is positioned as a way to achieve better health, it becomes relevant, actionable and personally meaningful.
With 65 percent of consumers expressing a desire to be both healthier and more sustainable, organizations can anchor their sustainability messages in tangible direct benefits to physical and mental health.
By leading with health, organizations can cut through skepticism, apathy and sustainability-related fatigue to reach disengaged audiences and achieve behavior change at scale.