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Heated Rivalry credited with surge in UK ice hockey ticket sales
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Heated Rivalry credited with surge in UK ice hockey ticket salesA surge in ticket sales across UK ice hockey is partly down to Heated RivalryA surge in ticket sales across UK ice hockey has partly been attributed to Heated Rivalry, the hit LGBT drama set in the sport.
The hit Canadian show was released last year but only hit UK streaming services in recent weeks, adding to the online buzz around it and ice hockey more widely.
Data published this week by agency Two Circles revealed that 1.3m tickets were purchased for ice hockey in 2025, contributing to a new annual UK sport attendance record of 79.4m.
Gareth Balch, chief executive of Two Circles, said: “The UK is the global leader in delivering live sports experiences per capita.
“The increased visibility generated by Heated Rivalry has also contributed to improved matchday revenues, including on-site spend, and a more engaged and committed supporter base,” D’anger said.