Kwik Trip is famous for producing many of its own high-quality products right at its massive headquarters in La Crosse, Wisconsin. Get our free mobile appIf you've ever stepped inside a Kwik Trip, you've seen the URGE brand. Kwik Trip launched URGE in 1987 to offer guests snacks with "big flavor and personality." Kwik Trip's Newest AdditionsEarlier this year, Kwik Trip introduced two new additions to its snack lineup across more than 900 Midwest locations: KWIKZ, which looks like a Twix bar, and WANNABEES, a play on the classic Snickers. You'll notice a difference right away, but you might find you actually prefer Kwik Trip’s version.