Advertisement: Scroll to ContinueConsumers were twice as likely to use a digital wallet online for retail purchases, with 16% using a wallet online versus 8% in stores. The report also shows that the generational “digital divide” is narrowing in the places many observers once assumed it would remain wide. For the last retail purchase, 27% of baby boomers and seniors bought online, compared with 25% of Gen X, 26% of millennials and 23% of Gen Z. Online debit shoppers were more than four times as likely to make their last purchase at Walmart, at 17%, versus 4% for online credit users. In stores, Walmart led for both groups, while discount retailers such as dollar stores drew 7% of in-store debit shoppers, compared with Target’s 6% share among in-store credit users.