BIPA, the drugstore retail brand of the German REWE Group, has officially entered the Romanian market with the opening of its first store, located in Mega Mall Bucharest. The first Romanian store of the Austrian brand spans approximately 370 square meters, is staffed by a team of 14 employees, and is open daily from Monday to Sunday between 10:00 AM and 10:00 PM. BIPA is also launching more than 1,500 products under its own brands, including BI CARE, BI LIFE, BI KiDS, BI STYLED, BI HOME, BABYWELL, LOOK BY BIPA, and BI GOOD. “The opening of our first BIPA store in Romania represents an important milestone for us and a strategic step in the company’s international expansion. Following the launch of the Mega Mall store, BIPA plans to continue its expansion in the local market.