ChristchurchNZ has launched Discover Different, a new tourism marketing campaign that showcases the magic of the Central South Island, encouraging travellers to experience a destination unlike anywhere else. Running through to mid-April, the campaign showcases the diverse regions, places and stories that make this part of New Zealand so unique. The economic development agency received $1 million in funding to drive more visitation out of Australia in partnership with the Central South Island regions. “The Central South Island is home to incredible experiences, and we are thrilled for the opportunity to promote Christchurch alongside these diverse regions,” ChristchurchNZ general manager of visitor economy Anne Newman said. “This campaign brings together a special offering for our Australian neighbours, shining a light on the collective strengths of the Central South Island.