The media landscape continues to change. This isn’t for our benefit, with study after study highlighting the distraction and mental health challenges amplified by social media consumption. Now, increasingly, social media is becoming less trustworthy and more congested with negative or misleading content. Because there are deep-faked videos circulating on social media that purport to document drastic and unexplained losses of Mississippi River water. As media consumers, it’s getting harder to separate deliberate misinformation from authentic content.