While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. I caught up with Thompson for a deep dive into how AI is changing today’s TV ad landscape. AdExchanger: Could you describe the asynchrony you’re seeing between viewing habits and media buying workflows? Media buying structures remain massively siloed. Either way, the next disruptor of TV ad buying will be AI.