Consumer electronics revenue faced pressure in Q4, with TV and appliance margins squeezed despite solid premium product sales. Samsung Electronics ended 2025 with record revenue spurred by its strongest fourth quarter (Q4) on record, spurred largely by stronger demand for its semiconductors used in artificial intelligence applications. It also plans to use AI-driven features to better differentiate its smart TV models from competitors. Samsung competes with LG as the world’s biggest shipper of smart TVs globally, and is one of the top smart TV brands in the United States. Executives said Samsung expects stronger sales of premium smart TV models around premium sports events in 2026, though it didn’t call out any by name.