Snapchat has published new data which shows that Snapchat users are increasingly seeking information on social apps to help guide their financial services decisions, which could present significant opportunity for finance marketers looking to promote their latest offerings. The data is based on a new study conducted by Ipsos which incorporates responses from 1,100 daily social media users in the U.S. who currently hold or are seeking financial products. First off, the data shows that Snapchatters are more likely than non-users to hold multiple financial products. “This shift is especially pronounced among Snapchatters, who show 2.1x higher interest in using AR to learn about financial products. But, conceptually at least, Snapchat users are open to financial promotions and advice in the app, which could be a valuable point of note for marketers.