First off, on content ranking: Meta says that its AI systems have led to significant improvements across the board in relevance and value in-stream. So, performance improvements across all of its apps, based on its evolving AI-powered relevance engine. But even so, more people are using Meta AI to generate content, which could be good, could be bad, depending on your perspective. Meta also highlights the value of its AI tools for advertisers, with more marketers now using its AI options to power their campaigns. And this is where AI tools should provide benefit, in analyzing large data sets, like Meta’s user interactions database, then correlating behaviors to help improve performance results.