Yet when we look a little closer at who Gen Z truly are and what they value, a very different picture emerges. Who is Gen Z? Gen Z are those born from 1997 through to 2012. A 2023 Deloitte survey found that 49% of Gen Z workers would quit within two years if dissatisfied with company values or work-life balance, compared to 41% of Millennials and 33% of Gen Xers. Time to embrace Gen ZOf course, Gen Z are not perfect – no generation is.