KuCoin has joined forces with cycling legend Tadej Pogačar in a unique partnership that focuses on trust, discipline, and long-term value rather than hype. Key TakeawaysKuCoin launched a strategic partnership with four-time Tour de France winner Tadej Pogačar, focusing on shared values like discipline and consistency. KuCoin, a leading global crypto exchange with 40 million users, announced a new collaboration with elite cyclist Tadej Pogačar on January 28 in Vienna. KuCoin officially unveils its partnership with world-class cyclist Tadej Pogačar — built on trust earned through performance, discipline, and consistency at the highest level. A Partnership Rooted in ProfessionalismBoth KuCoin and Pogačar stressed that the collaboration is built on shared values.