Basically, an influencer marketing campaign is when a brand teams up with an influencer to show off products or services to that influencer’s followers. Cross-Pollination: Followers of the influencer might check out your brand, and your followers might discover the influencer. Followers of the influencer might check out your brand, and your followers might discover the influencer. You need to find creators whose style and audience really match what you’re trying to create. Here’s a quick look at what makes these campaigns effective:Authority Building: Positions both the brand and influencer as knowledgeable leaders.