And that simple model is the reason why social networks are filled with rage bait, AI slop, memes, pornography and hate speech. So the algorithms are deliberately designed (and constantly redesigned) to maximize how much time people pay attention to social networks. New features are specifically designed to increase the time users spend on Meta services instead of other things. Meta grabs an average of 18 hours and 44 minutes of attention per month due to its relentless tweaks for capturing attention. But that’s nowhere near the attention economy leader, TikTok, which gets an average of 34 hours and 15 minutes of attention per month.