In 2004, state legislators allocated only $10 million to the film tax credit’s budget in its first year. Camera Chatham Bartolotta and the Pittsburgh Film Office’s Dawn Keezer pose on the set of “Hershey.” Photo courtesy of the Pittsburgh Film Office. You can’t buy that kind of advertising.”Amid marked successes, Keezer says the next step is to increase Pennsylvania’s film tax credit budget. While Pittsburgh’s sheer number of industry employees is attractive, other states have much stronger tax credit programs. But while the film tax credit program often receives bipartisan support from Pennsylvania legislators, it’s nowhere near their to-do lists, she adds.